“Swarathma” enchants the audience at PBEL City, Hyderabad

“Swarathma” enchants the audience at PBEL City, Hyderabad

An effort by PBEL to promote Music and Folk sounds


Hyderabad, September 14, 2013: PBEL City Hyderabad in its effort to cultivate community bonding and promoting vibrant living today hosted “Swarathma”, a renowned folk rock fusion music band at PBEL City grounds. This special live concert was a part of 2nd edition of Hydourite2013, an initiative celebrating the spirit of Hyderabad with ‘100 days of celebrations’

The band “ Swarathma ” is known for its visually electric and high-energy live acts and comprises of Vasu Dixit (vocals and rhythm guitar), Pavan Kumar KJ (percussion and backing vocals), Varun Murali (lead guitar), Sanjeev Nayak (violin) and Jishnu Dasgupta (bass guitar and backing vocals). They performed at the stunning PBEL City grounds energizing the atmosphere with some of their popular numbers like Yesu, Allah aur Krishna, Jamba, Jaana Kahan Hai Mujhe, Naane Daari, Barsenge, Pyaasi, Pyar ke rang, etc. The band used their trademark and innovative music rooted in the Indian folk traditions while drawing on rock, blues and reggae motifs. Thundering drums, stunning guitar riffs and powerful singing brought the crowd to their feet. The band had the audience screaming, dancing and asking for more.Swarathma1

Speaking on the occasion Mr. Anand Reddy Executive Director at PBEL said, “At PBEL we believe that the quality of life and community bonding are of utmost importance while living in a township. It is our constant endeavour to offer the world class amenities and look for innovative ways to engage the residents at PBEL City. To bring Vibrancy to PBEL City we have organized the live concert by “Swarathma” which is a fusion of Folk music with notes of rock & reggae. I am pleased to see the residents and guests coming forward and singing along with the band and having a great time.

About PBEL

PBEL Property Development India Private Limited is a joint venture between Israeli real estate giants, PBC and Electra Real Estate Ltd. along with Hyderabad-based Incor Infrastructure, the brain child of NRI entrepreneurs – Anand Reddy and Surya Reddy. PBEL entered India’s real estate market with PBEL City, its flagship venture in Hyderabad. PBEL builds and owns residential projects, office spaces, commercial centers, high-tech industrial parks and cargo facilities. PBEL is an active member of CREDAI and has contributed to the exuberance of the realty scenario by bringing in the much-needed ethical practices and new trends of marketing.Swarathma2

About Hydourite

Hydourite means ‘Our Hyderabad, Our Favourite’. Hydourite is an initiative celebrating the spirit of Hyderabad with ‘100 days of celebrations’ with various kinds of events woven around the spirit of Hyderabad. In the coming days, will play host to exquisite performances from varied fields of art, dance, music, theatre and much more, inform Achanta V. Ramakrishna, Manoj Chandrasekhar and Capt. Anand, the people behind Hydourite. Hydourite is a brand owned by KPMA and has a strategic alliance with MIRA Events. These two companies have come together to take the spirit of Hyderabad to greater heights.

About Swarathma

Swarathma is an Indian folk-rock band from Bangalore, India. The sound is rooted in Indian folk traditions while drawing on rock, blues and reggae motifs. With a visually electric, highenergy live act, they are among India’s busiest bands, playing shows to thousands of people across the country each year. They are one of the India’s favourite festival band, they have played at The Great Escape, Lovebox and Larmer Tree festivals in the UK, Parramasala in Australia, Kalaa Utsavam in Singapore and Awtar Festival in Morocco.